Leverage your brand's full potential: This scorecard shows where you excel and where you're missing out.
In just 10 minutes, this workbook reveals the hidden gaps in your brand clarity, credibility, and consistency — and shows you exactly where to focus next.
The "Brand Scorecard" is FREE, and designed to help you quickly assess the health of your brand.
By completing the audit you'll learn:
✅ Where your brand is strong — and where it's costing you
✅ Which of the 4 brand categories you fall into
✅ What small shifts could create a big impact
✅ Whether your brand is ready to scale or still being overlooked
Wit & Craft didn’t just help me build my brand. They helped transform my business. I never make any decisions without considering how it will further the Croze Nest brand.
- Joe S., Founder
Wit & Craft teased out not only where our business is today, but where we are headed. Because of that our the new brand will continue to grow with us well for years to come.
- Christopher H., Founder
Wit & Craft excels in their genuine care for clients. Their consistent interest in our family and organization convinced me their passion would translate into project excellence. I wasn't disappointed.
- Jeff K., Founder
The Brand Health Scorecard™ is a self-assessment tool built for B2B service providers.
Inside this free, downloadable workbook, you’ll assess your brand across 10 essential dimensions, including:
Brand Clarity
Differentiation
Visual Identity
Audience Fit
Online Presence
Perfect For You If…
You're great at what you do, but your brand doesn't reflect your expertise
You want to raise your prices but know your messaging isn't there yet
You've outgrown your visuals, voice, or value prop
You're ready to be known for something clear, compelling, and premium
Wit and Craft is the premier branding agency for small businesses. Our Brand Lab™ has helped many small businesses transform their brands
and skyrocket their success.
Brands Made Different®
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