This scorecard shows where you excel and where you're design business is missing out.
In just 10 minutes, this workbook reveals the hidden gaps in your brand clarity, credibility, and consistency — and shows you exactly where to focus next.
The "Brand Scorecard" is FREE, and designed to help you quickly assess the health of your firm's market position.
By completing the audit you'll learn:
✅ Where your positioning is strong — and where it's costing you
✅ Which of the 4 brand categories you fall into
✅ What small shifts could create a big impact
✅ Whether your brand is ready to scale or still being overlooked
"I thought I was learning how to tell my brand story. What I didn't realize was that I was getting a more comprehensive marketing branding playbook."
- Kyra DeBlaker Gebhard, First District Designs
This self-assessment tool built for independent architects and interior designers.
Inside this free, downloadable workbook, you’ll assess your firm across 10 essential dimensions, including:
Brand Clarity
Differentiation
Visual Identity
Audience Fit
Online Presence
Perfect For You If…
You're great at what you do, but your brand doesn't reflect your expertise
You want to raise your prices but know your messaging isn't there yet
You've outgrown your visuals, voice, or value prop
You're ready to be known for something clear, compelling, and premium
Wit and Craft is the premier branding agency for small businesses. Our Brand Lab™ has helped many small businesses transform their brands and skyrocket their success.
Brands Made Different.®
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