This scorecard shows where you excel and where you're design business is missing out.

In just 10 minutes, this workbook reveals the hidden gaps in your brand clarity, credibility, and consistency — and shows you exactly where to focus next.

The "Brand Scorecard" is FREE, and designed to help you quickly assess the health of your firm's market position.

By completing the audit you'll learn:

✅ Where your positioning is strong — and where it's costing you

✅ Which of the 4 brand categories you fall into

✅ What small shifts could create a big impact

✅ Whether your brand is ready to scale or still being overlooked

"Prior to Brand Lab™, I literally thought branding was just about having a well-designed website and social media presence. I knew instinctually that I had a unique value proposition, but didn't have the tools or methodology to create that kind of brand awareness. The program showed me that building a strong brand is about truly understanding your competition, identifying what makes you different, and having the confidence to stand your ground on pricing. The results were immediate – I scored a top client and secured premium pricing based on my unique value perspective! Brand Lab™ didn't just help me define my business; it gave me the confidence to position myself differently from competitors and command the fees I deserve."

- Studio Chapman

This self-assessment tool built for independent architects and interior designers.

Inside this free, downloadable workbook, you’ll assess your firm across 10 essential dimensions, including:

Brand Clarity

Differentiation

Visual Identity

Audience Fit

Online Presence

Perfect For You If…

You're great at what you do, but your brand doesn't reflect your expertise

You want to raise your prices but know your messaging isn't there yet

You've outgrown your visuals, voice, or value prop

You're ready to be known for something clear, compelling, and premium

Wit and Craft is the premier branding agency for small businesses. Our Brand Lab™ has helped many small businesses transform their brands and skyrocket their success.