Small Business Brand Strategy & Positioning

We believe every small business deserves the opportunity to stand out and be recognized for their true value.

The Brand Lab is for You if You're:

• A small business owner ready to stop competing on price

• A service-based business looking to stand out

• An entrepreneur who wants to build lasting brand equity

• A Business leader eager to articulate their unique value

The Birth of The Brand Lab™

In January 2024, we faced a pivotal moment. Despite our 45+ years of combined experience building brands for Fortune 500 companies, we found ourselves turning away small businesses that needed us most. These weren't just potential clients; they were passionate entrepreneurs held back only by the inaccessibility of professional brand strategy.

We challenged ourselves to find a better way. That's when we decided that teaching and empowering small business owners to create differentiated brands was how we could best fulfill our mission. We leveraged our extensive experience in both B2B and B2C branding to develop The Brand Lab™ Framework, create actionable curriculum, and build a vibrant community of small business owners.

How It Works.

Unlock Your Brand's Potential

Through our Brand Lab™ workshop, we'll help you uncover what truly makes your business special and transform it into a compelling brand story.

Build Your Strategy

We'll guide you through creating your unique positioning and messaging framework that makes your business the clear choice for your ideal clients.

Master Implementation

Get the tools, training, and support you need to articulate your value with confidence and command premium pricing.

Join Our Free Community

The Brand Lab™

Be part of a supportive network of small business owners who are learning, growing, and building distinctive brands together.

By combining our proven methodology with the power of community, we've created an environment where small businesses can thrive, learn, and grow together.

Join the FREE Brand Lab™ Community

Our Mission:

To empower small businesses to boldly tell their stories so they can leave their mark on this world.

Wit and Craft is the premier branding agency for small businesses. Our Brand Lab™ has helped many small businesses transform their brands and skyrocket their success.