Build Lasting Value.
The Brand Lab™ has transformed how small businesses build distinctive brands. Our suite of premium products provides proven frameworks and step-by-step guidance to help you command premium pricing and own your market position. Drawing from our 45+ years of branding experience, we've created accessible, actionable tools to help you uncover and leverage what makes your business truly special.
The Brand Lab™ Collective Membership
The Brand Lab™ Collective is a program by Wit & Craft designed to help small businesses differentiate themselves in crowded markets. It's built around a systematic approach that transforms complex brand strategy into clear, actionable steps specifically designed for small businesses.
Complete Brand Lab™ Curriculum Access
Weekly Group Coaching Calls
Private Community Membership
Implementation Support
All Templates & Worksheets
The Brand Lab™ Brand Positioning Curriculum
$997.00
The Brand Lab™ guides businesses through three strategic modules: Research & Discovery, Development, and Declaration, transforming complex brand strategy into clear, actionable steps.
Complete Brand Lab™ Curriculum Access
All Templates & Worksheets
Wit and Craft is the premier branding agency for small businesses. Our Brand Lab™ has helped many small businesses transform their brands and skyrocket their success.
Brands Made Different™
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